Affirm Executive Highlights Privacy Best Practices on Data Privacy Day
Today is Data Privacy Day in many parts of the world, which means it’s time to remember the importance of sticking to data protection best practices. Sam O’Brien, CMO of performance marketing platform Affise, shared some tips for protecting your social media accounts.
According to Affise, data breaches “could pose a threatening situation” or even jeopardize revenue and financial security, especially for social media influencers who rely on their accounts to retain followers and share branded content.
“With over 200,000 social media influencers with their personal information (including passwords) exposed to the world, it’s more crucial than ever to make sure your information is protected,” O’Brien said.
However, given the growing number of threats that do not discriminate against their victims, data protection is just as important, even for ordinary social media accounts. We have already seen several cases of data breaches targeting various social networking sites in 2021. For example, a massive data breach on Facebook exposed over 500 million accounts early last year. A few months later, LinkedIn fell victim to a similar attack, exposing 700 million accounts.
O’Brien has outlined a number of best practices for protecting your information. Choosing a strong password made up of a complicated combination of upper and lower case letters, random numbers and special characters is at the top of the list.
Another important practice is to always enable two-factor authentication as an additional security measure. Enabling this feature is not rocket science. You can follow these simple steps to enable 2FA on your Google account. For various social media platforms, click the following links to enable 2FA: Facebook, Instagram, WhatsApp, and Telegram.
Additionally, Affise cautions against posting photos showing where you live and logging into your bank or entering any credit card or personal data while using public Wi-Fi.
The company also highlighted the importance of logging out of your social media accounts when you’re done, as well as reviewing the various devices connected to your account to remove any suspicious activity.
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