As Sir Elton John’s Farewell Yellow Brick Road tour could reach new milestones in Australasia and around the world, the pianist is launching Beyond The Yellow Brick Road on the popular online game Roblox.
It is created by John’s Rocket Entertainment, Universal Music Group and 20 creators from the Roblox community.
Players travel the Yellow Brick Road experiencing a series of ten-minute virtual performances of her most beloved songs and their accompanying fashion statements through stage costumes and goggles, complete with challenges, games- quizzes and treasure hunts.
Throughout, they can also earn and collect Yellow Bricks, the currency used in Beyond the Yellow Brick Roadallowing them to gain VIP access to hear a dedicated message and have their avatar appear on stage with John.
“I’ve seen the joy that Roblox has brought to my boys, and the possibility that it creates by being able to interact with fans in such an exciting and forward-looking way has blown me away,” said- he declared.
“I’ve always been myself and used my image, my glasses, and my music to express myself, and Roblox really encourages that self-expression. “Now my fans can do the same, and that’s really exciting.”
John elaborated on his latest decision: “At every stage of my career, I have always wanted to move forward and look to the future.
“Beyond the Yellow Brick Road is the next step on this journey as I prepare to step away from live touring after 50 years on the road.
“It’s really exciting, and I can’t wait to see the response from my fans and the Roblox community.”
On November 17, Sir Elton will give a concert which will be played every hour until November 20.
Those dates coincide with his performances at the 56,000-seat Dodger Stadium in Los Angeles, his first shows since 1975.
David Furnish, CEO of Rocket Entertainment, added, “Elton is a visionary creative with a life full of great music and fashion moments significant to the culture of yesterday and today and has lived his life as an avatar. !
“Beyond the Yellow Brick Road is an amazing collection of some of those moments that we’ve had a great time recreating with the Roblox community since Rocket Entertainment started this project.
Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said: “Over the decades we have worked together, my commitment to Elton has been to create the greatest global audience for his creative genius, spanning his recorded music , songwriting, fashion and performance. .
“As Elton wraps up his monumental final tour, we are extremely excited to help bring Beyond the Yellow Brick Road to life so that new generations of fans, now and for years to come, will continue to be entertained and inspired by his songs and music.
Roblox has previously hosted immersive experiences and/or virtual concerts with The Chainsmokers, Charli XCX, Lizzo, Gayle, Lil Nas X, Twenty One Pilots, 24kGoldn, Royal Blood, David Guetta, and Ava Max.
Elton John’s 10-date Australian and New Zealand run in January 2023 has the potential to reach over a million, which would make it the biggest ever.
It will then head to 40 European arenas, ending at Tele2 Arena in Stockholm on July 8, 2023.
Globally, the three-year Farewell Yellow Brick Road tour is already the third largest in history.
Billboard Boxscore shows that as of October 9, it has grossed US$661.3 million and sold 4.5 million tickets for 257 shows around the world.
It is beaten by Ed Sheeran’s The Divide Tour, which grossed $776.4 million from 2017-19 and U2’s 360 Tour, which grossed $736.4 million in 2009-11.
Will Sir Elton pass them on, as a parting gift from his touring days?
Billboard reported, “Throughout his career, John has grossed $1.7 billion and sold 19.1 million tickets, becoming the highest-grossing solo act in Billboard Boxscore’s three-plus-decade history.
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