Mallika Petkar Joins Viacom18 as Senior Vice President – Sports

Mumbai: Viacom18 has appointed Mallika Petkar as Senior Vice President – Sports. Petkar previously worked with Disney + Hotstar as head of SME Growth Strategy and Inside Sales since March 2019.

She spent a decade in various roles on both the Star TV Network and Disney + Hotstar. Within the Star TV network, she held the position of customer strategy and integrated sales network and product and revenue strategy of Star Sports. At Disney + Hotstar, she held the position of Vice President, Product Strategy and Revenue. She joined Star India in August 2011.

“After a decade at Star India / Hotstar, I have moved on to the next adventure. It was an incredible adventure, during which I was fortunate enough to have some of the smartest mentors and colleagues ever gathered under one roof. And many dear friends. From the early days of building Star Sports to the last few years on the rocket that is Disney + Hotstar, there has never been a dull moment, ”she wrote in a LinkedIn post.

She also worked for three years at Ernst and Young as a senior consultant – business advisory services.