So Delicious® Dairy Free invites you to free your mind from dairy with NEW Wondermilk™ products
Mission accomplished: So Delicious offers a new line of creamy, dreamy, dairy-free frozen desserts and drinks that are so good you won’t believe they didn’t come from a cow.
BROOMFIELD, Colo., March 16, 2022 /PRNewswire/ — Over 80% of US households have ice cream in their freezer, but only a fraction of that (~11%) is dairy-free offerings1. Why? Many consumers believe that dairy-free alternatives simply don’t compare to traditional dairy-based frozen desserts. in fact, a recent survey found that among plant-based American consumers, about two-thirds still choose the dairy version of ice cream, while only about a quarter will consider dairy-free alternatives.2.
Challenge accepted by the culinary geniuses of So Delicious® Dairy Free, leader in dairy-free products for over 30 years. So Delicious picks up the traditional ice cream crowd with Wondermilk™, a new line of dairy-free frozen desserts so rich and creamy you’ll find it hard to believe they didn’t come from a cow. So Delicious Wondermilk was created by flavor visionaries and designed for dairy lovers who haven’t discovered how delicious dairy-free can be…until now.
Filled with bold, creamy goodness, these innovative and legendary new (or should we say, dairy-free) frozen desserts have been crafted with a unique blend of dairy-free ingredients specially formulated to deliver the key characteristics of traditional dairy, like the smooth, balanced taste and creamy texture. The “wonder” of Wondermilk comes to life when you pick up a spoon and dive into an out of this world experience.
So Delicious Wondermilk frozen desserts are available in five pint flavors and two cone flavors, all certified vegan and non-GMO project verified, rolling out to grocery stores nationwide.
- Pints of So Delicious Wondermilk Frozen Dessert:
- Buttered Pecans features rich caramel and swirling pecans in a magical frozen dessert
- Vanilla delivers indulgent vanilla flavor with every spoonful of out-of-this-world deliciousness
- Chocolate Cocoa Chips has a rich cocoa swirl in every delicious bite
- cookies and cream offers delicious cookies and cream that will have you saying “it’s love!” with every bite
- Strawberry is full of strawberries for a bright taste of sweet, sweet wonder
- So Delicious Wondermilk Ice Cream Cones:
“Let’s face it, people are always skeptical of dairy-free alternatives, especially when it comes to ice cream,” said Jean Starkey, President of Plant-Based Foods and Beverages, Danone North America. “We asked ourselves if we could do something revolutionary: transform the right blend of dairy-free ingredients to create a deliciousness that rivals the rich, creamy attributes of dairy ice cream. Our dedicated team has worked tirelessly to capture that magic, and now So Delicious Wondermilk is raising the bar for the entire dairy-free frozen dessert category, further disrupting the shelves as the brand has done for over 30 years.”
While picking up the new frozen desserts, you can also find So Delicious Wondermilk as a smooth and creamy dairy-free drink – made with a blend of smooth oats, creamy coconut and soy – which comes in whole fat and Lightened varieties. It’s a culinary staple to add to your favorite recipes, add to your morning latte, or enjoy on its own.
Wondermilk Frozen Desserts (MSRP $5.49/pint, $5.49/box of 3 cones) are available at grocery stores nationwide, while Wondermilk Beverages (MSRP $4.99/59 oz. carton) can be found exclusively at Whole Foods stores starting this month. To find availability near you, be sure to check the So Delicious Product Locator. Whether enjoyed as a frozen dessert or a drink, Wondermilk will delight dairy-free minds with a taste of its creamy, dreamy, dairy-free magic.
Keep an eye on So Delicious social media for more on how we’re going to free people’s minds with So Delicious Wondermilk Frozen Desserts! Follow So Delicious Dairy Free on Instagram at @So deliciouson Facebook at @SoDeliciousDairyFreeand on Twitter at @So delicious.
1 IRI Panel, Total US MULO (52 weeks ending December 26, 2021)
2Food Industry News 2021
About So Delicious® Dairy free
So Delicious Dairy Free has been bringing joy to dairy-free lives for 30 years. We offer a range of delicious dairy-free treats you can sip, scoop, lick and drink all day long. From our robust allergen testing program to the innovative work we do to create products made with the highest quality ingredients, we are committed to doing the right thing for people, animals and the planet. Our entire food and beverage line is Vegan Certified and listed or verified by the Non-GMO Project. So Delicious Dairy Free offers a range of dairy-free products including frozen desserts, beverages, yogurt alternatives, coffee creamers and more, and is proud to be part of the B Corp™ movement. Find more information on: https://bcorporation.net/directory/danone-north-america.
About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a certified company B®, Danone North America is committed to creating both economic and social value, while protecting natural ecosystems through sustainable agriculture. Our strong brand portfolio includes: Activia®DanActive®Animals®danon®evian®Happy family® Organic, honest to goodness®Horizon® Organic, International Delight®Lightweight + Fit®Oikos®Silk®so delicious® Dairy-free, STōK®two vouchers®Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 16 production sites in the United States and Canada, Danone North America’s mission is to bring health through food to as many people as possible. For more information, visit www.danonenorthamerica.com/. For more information on Danone North America’s B Corp™ status, visit: https://bcorporation.net/directory/danone-north-america.
SOURCE So Delicious Dairy Free